Upselling in holiday rentals is not about being pushy — it's about offering the right service at the right moment. When a guest is completing their digital check-in, they are in the perfect mindset to add something that will improve their stay. Here are 6 ideas that consistently work.
6 Upselling Ideas That Work
Room upgrade or premium option
If you manage multiple units or configurations, offer an upgrade before arrival. The guest has already committed to their trip — an upgrade at this point is seen as an opportunity, not an upsell.
Example: Standard room €90/night → Suite for just €25 moreWelcome breakfast or local product pack
Guests arriving late or those who want to avoid a supermarket run on day one love finding something waiting for them. Keep it simple: fresh produce, local products, a small artisan basket.
Example: Brunch for two €9 / Artisan product basket at arrivalLate check-out or early check-in
One of the most requested extras. Guests love flexibility and are willing to pay for it. Charge a fair supplement for a couple of extra hours — much better than an argument at departure time.
Example: Stay until 14:00 for €10 extra / Early access from 11:00 for €8Local experiences
Partner with local guides or experiences and offer them as extras during check-in. Wine tasting, guided tours, cooking classes, sunset sailing… Guests appreciate local curation.
Example: Wine tasting with local producer / Cultural guided tour / Private cooking classPremium services
Small services that add perceived value: premium Wi-Fi, a premium welcome amenities kit, bicycle rental, private parking space… These are practical, easy to offer and have high perceived value.
Example: Private parking €12/night / Bicycle hire €15/day / Premium amenities kit €6Surprise or themed packages
Romantic anniversary? Birthday celebration? These guests are already in "treat themselves" mode. A ready-made package (flowers, candles, champagne, personalised message) can add €30–60 of pure margin.
Example: Romantic package with flowers and champagne / Wellness box / Birthday decorationSummary: who are your upselling guests?
| Extra service | Ideal guest profile | Activation moment |
|---|---|---|
| Room upgrade | Couples, special occasions | 3–5 days before arrival |
| Welcome pack | Families, late arrivals | During check-in |
| Late checkout | Weekend travellers, afternoon flights | Day before departure / at check-in |
| Local experience | Tourists, first visit to destination | During check-in or during stay |
| Private parking | Road trip travellers, families with car | Pre-arrival / during check-in |
| Romantic/themed package | Couples celebrating, anniversaries | During check-in, when you detect special occasion |
The result: more value per booking, better guest experience
- ✓ Increase the value of each booking naturally, without pressure
- ✓ Offer genuinely useful services — guests appreciate the personalisation
- ✓ Create memorable moments that translate into 5-star reviews
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Get started free →Frequently asked questions
When is the best time to offer extras?
During online check-in. At that moment the guest is engaged, focused on their stay and more receptive to personalised suggestions. It is far more effective than trying to upsell by email before arrival.
Which extras convert best?
Late checkout, welcome packs, private parking, baby equipment and local experiences consistently show the highest conversion rates. They are low-effort to offer and high value to the guest.
Is it legal to charge for extras?
Yes, as long as extras are optional and clearly presented. The host must be transparent about the price and the guest must explicitly accept. Gotocheck handles this correctly within the check-in flow.